Sony's "Colour Like No Other" Bravia commercials are works of art. And while this "Play-Doh Bunnies" one isn't my favorite, it's the most thematically appropriate. (Bonus "Making Of.")
A modelmaking team of over 40 people from Artem sculpted 45 different models in clay – 21 rabbits in their different positions and sizes (6 inches, 1 foot and 2 feet from nose to tail) as well as a series of splats and blobs.
Artem then moulded them and turned out hundreds of foam rabbits in the three sizes and eight different colours which then had to be seamed, finished and mounted on custom built metal stands in their various poses.
Directed by Frank Budgen (Gorgeous) and Darren Walsh (Passion Pictures)
Full Credits:
Title: Sony Bravia 'Play-Doh'
Client: Sony Bravia
Product: Sony Bravia
Agency: FALLON, London
Creative Director: Juan Cabral
Executive Creative Director: Richard Flintham
Agency producer: Nicky Barnes
PA: Louise Hake
Account Director: Ben Cyzer
Account Manager: Gordon Gray
Partner: Chris Willingham
Partner: Mark Sinnock
Production Company: Gorgeous Enterprises
Live-action Director: Frank Budgen
Live-action Producer: Rupert Smythe
Production Manager: Judy Vermeulen
Animation Production Co: PASSION PICTURES
Animation Director: Darren Walsh
Animation Producers: Russell Mclean, Belinda Blacklock
Animation Executive Producer: Andrew Ruheman
VFX Supervisor: Neil Riley
Animation Supervisor: Drew Lightfoot
Lead animators: David Scanlon, Julia Peguet
Animators: Adam Pierce, Dan Anderson, David Pagano, Eileen Kohlhepp, Geoff Buck, Inez Woldman, Jeremy Bronson, Jimmy Picker, Kevin Coyle, Kim Keukeleire, Matt Somma, Matthew Amonson, Pete List, Rachel Hoffman, Tom Gasek, Tobias Fouracre, Wendy Griffiths
Assistant Animators: Amit Ashraf, Chelsea Manifold, Coire Williams, Emily Collins, Hudson Meredith, James Scourtos, Joy Marie Smith, Justin E Maldonado, John Kohlhepp, John Bega, Kamron Robinson, Lu Rosa, Luca Vitale, Mark Pagano, Matt Kushner, Matthew Porsorske, Molly Light, Myra D Rivera, Patricia Burgess, Patrick Krebs, Richard Ledley, Stephan Brezinsky, Spencer McCormick, Zoubien Rana,
Models: Artem
NYC:
Line Producer: Mike Scully
Production manager: Will Tatum
Location Scout: Carl Bellavia
Location Scout: Jared Smith
Art Director: Kevin McCarthy
1st AD: Mike Bigwood
Camera Technician: Jay Silver
1st Camera Assistant: Gregg Harriss
Camera Assistant: Patrick Sher
Camera Assistant: Adrien Potier
Camera Assistant: Keith Coleman
Camera Assistant: Damian Simmons
Camera Assistant: David Schulze
London:
DoP: Tristan Oliver
Camera Assistant: George Milburn
Gaffer: Matt Day
Rigger: Denis Russo
Sculptors: Sarah Turner, Andre Gilbert, Fiona Barty
Head of CG: Jason Nicholas
CG Animation: Wes Coman, Chris Hemming, Howard Bell, Nick Symons, Chris Welsby
Modelling: Ian Brown, Florian Mounié
Senior TD: Julian Hodgson
Lighting and Rendering: Tommy Andersson
Post Production: MPC
Operator: Ludo Fealy
Post producers: Graham Bird and Paul Branch
Software used: XSI
Editor: Ted Guard and Paul Watts at The Quarry
Making of team:
Director/Producer: James Lowrey
DOP: Shankar Kavanagh
Attribution(s): Artwork, publicity images, and stills are the property of Passion Pictures and Sony.